Campaign

Campaign calendar

The Calendar tab on the Campaigns page shows a daily schedule of email campaigns.

To view the calendar, login your personal account and open the Campaigns tab.

Campaigns list

The Campaigns menu contains information on the campaign types and lists, elements of campaign management and the tool for a new campaign creation.

Available columns:

1. Next run - date and time of the next campaign launch according to the schedule. Please mind that trigger campaigns don’t have schedule.

2. Status:

  • Inactive - the campaign is deactivated or stopped.
  • Waiting - the campaign is active and waiting for the launch in accordance with the schedule.
  • Finished - the campaign is finished. All messages have been sent to the subscribers. Please mind that only broadcast and split-test campaigns have this status.
  • Running - the campaign is running.

3. Subscribers - shows the subscribers source for the campaign: a Segment or a List.

4. Remain - the number of subscribers not emailed yet. To increase the percent of delivered emails it is better to set a limit on the number of messages sent at a time.

5. Author - the user created the campaign.

Elements of campaign management:

1. Activate/Deactivate campaign /
2. Test campaign
3. Log
4. Clone campaign
5. Edit or view /
6. Delete campaign

The source of subscribers

The source of subscribers can be a List or a Segment for most of the campaigns.

Automated emails, triggered by specific events or actions like click, open, etc., are the exception.

Broadcast and split-test campaigns are finished when each subscriber is emailed.

Regular email campaigns are scheduled and sent cyclic.

How to add a message to the campaign

A user can add up to 16 messages to one campaign.

Click on the Add content button in order to open the list of available messages.

Use a searching bar to search through a large number of messages.

Click on the image of your message and then click on the “Choose” button to add the message.

Mailing limit

Mailing limit is used for the most of campaigns.

There are 2 parameters to set this up:

Limit for every campaign launch - determines the max number of messages to send out. The periodicity of mailing can be set in the Schedule settings.

If there is no limit for the campaign, messages will be sent out all together.

Increase limit automatically - when a user reaches the high level of delivered messages (>95%), the limit of messages to send will be increased too.

Mailing Schedule

The schedule can be set for the following campaign types: Broadcast, Regular and Split-test.

The schedule is connected with the mailing limit.

When the Mailing limit is set, a certain number of emails is sent at the specified periodicity.

If the Mailing limit equal to 0, all messages will be sent at the campaign launch.

Example 1:

Limit: 0
Schedule: Every day at 00:00:00

All messages will be sent at the nearest midnight. This is okay for small volume of emails.

Example 2:

Limit: 100
Schedule: On the particular week days at the specified time
Hour: 17, 18
Minute: 0, 20, 40
Week day: Monday, Saturday
Month: January, February

In this case 100 messages will be sent in January, February on Mondays and Saturdays from 17 till 18 every 20 minutes.

The next time the percent of delivered messages will be increased.

In order to send messages every hour, leave the corresponding fields empty.

A user is not allowed to send messages every minute - max 4 times per hour

Viewers list

Campaign viewers - an extra list of subscribers to add to the campaign.

This list may contain, for example, your own emails of different providers in order to control the delivery process.

If the Mailing limit is used, only a certain number of viewers will receive a message.

Broadcast campaign

Broadcast campaign - is a single message that is sent to a list or a segment of subscribers at the same time. It also can be scheduled to go out on a specific date and time.

The broadcast campaign is finished when all subscribers receive the message. It can be rescheduled manually.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Regular campaign

Regular campaign - is a message that is sent to a list or a segment of subscribers in accordance with the schedule.

As opposed to the Broadcast, the Regular campaign is sent at specified periodicity.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Trigger campaign - the GET API call

Triggered messages are sent out automatically based on events that are related to your subscriber’s actions. The schedule can’t be set for this campaign type.

Trigger campaign: the GET API call - sends one message to one subscriber when the corresponding API request is received.

The API request URL will be created after a campaign is saved:

http://trk.test.altkraft.com/trg/d1d93d9cca76a7c1742a2f23fbacd/< email|md5|xxh >

This trigger can be activated manually:

1. Add this to the trigger list with the test email and save.

2. Copy the API URL and replace < email|md5|xxh > with the test email. See the example: http://trk.test.altkraft.com/trg/d1d93d9cca76a7c1742a2f23fbacd/my.email@mail.roo

3. Copy the URL to the browser URL bar and click Enter.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Trigger campaign - the POST API call

Triggered messages are sent out automatically based on events that are related to your subscriber’s actions.

Trigger campaign: the POST API call - is different from the Trigger campaign: the GET API call as a user can add more personal data of the subscribers to the message or update the subscribers details.

See the example:

{"fields": [
    {"name": "FirstName",
     "value": "Jason",
     "option": 0},
    {"name": "Order",
     "value": "123abc456-78",
     "option": 1}}
            ]
 }

Where:

“name” - a field name from the subscriber profile.

“value” - the specified field value. The value should fit the field format.

“option” - ( 0 | 1 | 2 ) determines the way the data should be used.

“option”: 0 - if the field (“name”) has some value, this value will be used in the message. In this case the value from the request is not used.

“option”: 1 - the value from the request is used in the message.

“option”: 2 - the value from the request is used in the message. ! And the subscriber details will be replaced with this value.

Trigger campaign - import using API

Triggered messages are sent out automatically based on events that are related to your subscriber’s actions. The schedule can’t be set for this campaign type.

Trigger campaign: import using API - this campaign type is launched when a new subscriber is added to the campaign List via API Import method. This subscriber will be sent a message.

This trigger doesn’t work with the opt-in Lists.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Trigger campaign - a field was changed

Triggered messages are sent out automatically based on events that are related to your subscriber’s actions. The schedule can’t be set for this campaign type.

Trigger campaign: a field was changed - this campaign type is launched when a field in the subscriber profile changes its value according to the conditions matched in the campaign.

For one subscriber several different triggers can be activated.

The campaign will be launched if a field in the subscriber profile is changed in one of the following ways:

1. API import
2. POST API Call trigger
3. Click on a certain link in a message

The Tag field type has special conditions for the trigger activation:

* A Tag from the list is added - the trigger is activated only if a new tag is added.
* A tag is deleted from the list - the trigger is activated only if a tag is deleted.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Trigger campaign - subscriber’s action

This type of messages is sent out if case of a subscriber’s action. The schedule can’t be set for this campaign type.

Here is the list of such actions:

1. The message was opened.
2. The message was read.
3. Click on a link.
4. Click on a Confirm link.
5. Click on a certain link in accordance with the name=“link_name” attribute in the message.

Each trigger based on action can be activated one time for each subscriber per one message.

Triggers based on the same action will be activated simultaneously. This trigger can’t be activated twice for the same action.

If the campaign includes several messages, they will be randomly sent among the subscribers so that each subscriber will receive only one email.

Split-test - number of clicks in a message

Split-test campaign allows to test different versions of one campaign so that you can send the most effective version to the majority of your list.

Split-test - number of clicks in a message - sends out the message clicked the most.

Subscribers - a user can choose subscribers from a List or a Segment.

Messages - A Split-test campaign may contain from 2 to 16 messages.

Mailing Limits:

1. General mailing limit - Test messages are sent out all together.

2. Range - Separates subscribers into two groups.

The Green group of the range will receive test-messages.
The Grey group will receive the most effective one in accordance with the test results.

The campaign launch - the date and time when test messages will be sent out.

Wait at least - the time needed for statistics collecting on the test messages. When the time is over, the system will determine the most effective message.

Split-test - the number of the opened messages

Split-test campaign allows to test different versions of one campaign so that you can send the most effective version to the majority of your list.

Split-test - the number of the opened messages - sends out the message opened the most.

Subscribers - a user can choose subscribers from a List or a Segment.

Messages - A Split-test campaign may include from 2 to 16 messages.

Mailing Limits:

1. General mailing limit - Test messages are sent out all together.

2. Range - Separates subscribers into two groups.

The Green group of the range will receive test-messages.
The Grey group - the most effective one in accordance with the test results.

The campaign launch - the date and time when test messages will be sent out.

Wait at least - the time needed for statistics collecting on the test messages. When the time is over, the system will determine the most effective message.

Split-test - according to the user’s decision

Split-test campaign allows to test different versions of a campaign so that you can send the most effective version to the majority of your list.

Split-test - according to the user’s decision - sends out test messages, the most effective will be chosen not by the system, but by the user.

(The decision can be made basing on the reports)

Subscribers - a user can choose subscribers from a List or a Segment.

Messages - A Split-test campaign may include from 2 to 16 messages.

Mailing Limits:

1. General mailing limit - Test messages are sent out all together.

2. Range - separates subscribers into two groups.

The Green group of the range will receive test-messages.
The Grey group - the most effective one in accordance with the test results.

The campaign launch - the date and time when test messages will be sent out.

Wait at least - the time needed for statistics collecting on the test messages. When the time is over, the system will determine the most effective message.

Test campaign

The Test campaign is used to see how your message is displayed on the providers side, if it’s been delivered or not.

Open the Campaigns page and click on the Split tests tab.

Match the test email addresses for the test and click OK.

To add test addresses open the User profile - the Message testing section.

Campaign activation/deactivation

To run or stop a campaign open the Campaigns page, choose a campaign from the list and click on one of the following signs:

1. Run (if stopped)

After the start, the campaign will go into the waiting mode. It will be activated in accordance with the schedule set for this campaign.

2. Stop (if running)