Inbox or junk folder: cause and effect

To go «inbox» is the main aim of sending emails to a customer. Even if you protect yourself from all email spam filters, your email chains can still end up in a junk folder. 50% of your success depends on your answer to the following questions: «What IPs shall be used?», «How to warm up IPs?», «What shall be done before sending emails?»…

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Dynamic content. Personalize your emails.

Attention and care are very simple but at the same time very important components of any advertising campaign.A personalized email is the key to the long term friendly relations with your customers. Every day personalization increases its opportunities. Messages become more personalized and more useful for customers and that in its turn increases their life cycle activities.…

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Multi-channel marketing for banking

Multi-channel marketing can be characterized as a mode of interaction with your audience by means of several communications channels (web site, email and SMS marketing, push etc.). This kind of marketing gives us an opportunity to build strong relations with customers thanks to deep needs and preferences analysis.…

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In search of leads. A key to successful interactions with customers.

In order to have a better understanding of your target customer and develop a successful marketing campaign there’s a tool called trigger. Using triggers one can softly call to a definite action. Let’s take a closer look at the most popular triggers that are successfully used by our clients. As an example, consider an online shop.…

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On-premise or SaaS?

As you may already know ALTKRAFT Marketing Platform provides both On-Premise and SaaS solutions. That is the reason why we’re going to touch on this interesting theme. We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.…

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