Home

Customer Journey Map Visualization Tools

Date: 2020-08-05 | Time of reading: 1 minute (272 words)

CJM.jpg

A customer journey map (CJM) contains detailed information about all customer actions: from the first thought of buying something to purchasing it. While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for its design.

Customer journey mapping tools

Google Sheets

A simple but convenient tool for visualizing the customer journey. You write out the stages at the top, vertically — the characteristics of the buyer. On the plus side of Google Sheets, every team member can access and update them quickly. This product is free and it is also a big plus.

google_sheets (1).png

Figma or Sketch

If you need to show all the details and visualize the customer journey, these tools are for you. With their help, you can create a bright and colorful CJM. Such a map will look impressive in presentations. But there is a disadvantage — you can't quickly update the map without a designer.

SketchA customer journey map template. Source: www.behance.net

Сanvanizer

A free tool to create CJM templates. A simple and uncomplicated service will help you quickly illustrate the customer journey.

СanvanizerA customer journey map template. Source: canvanizer.com

Miro

Free access for one team member. Simple interface and management of a customer journey map. There are ready-made CJM templates.

miroA customer journey map template. Source: miro.com

Touchpoint Dashboard

A completely paid service with advanced features. The number of participants is unlimited. You can add images, metrics, and other useful elements to your map.

Touchpoint_DashboardA customer journey map template. Source: touchpointdashboard.com

The Altcraft Marketing platform can automate a customer journey map. The next article will show you how to do this.

Facebook

Vkontakte

LinkedIn

Twitter

Telegram

Share

If the article was useful to you, share it with your friends ;)
Author: Anna Volkova

Facebook

Vkontakte

LinkedIn

Twitter

Telegram

You might be interested in:

An In-Depth Guide on Web Push Notifications

Web push notifications are contextual, timely, personalized messages featuring a quick-to-the-point alert or call to action. Businesses use these messages to drive engagement back to the website.

Read more
How to Reactivate Inactive Email Subscribers

Reactivation is a campaign for inactive subscribers who have not opened your emails, clicked the links and purchased anything for about three to nine months.

Read more
Retargeting: Definition, Types, Steps

Retargeting is an opportunity to recapture potential leads if they left your site without converting or meeting a marketing goal.

Read more