Multi-channel marketing for banking

Multi-channel marketing can be characterized as a mode of interaction with your audience by means of several communications channels (web site, email and SMS marketing, push etc.). This kind of marketing gives us an opportunity to build strong relations with customers thanks to deep needs and preferences analysis.…

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In search of leads. A key to successful interactions with customers.

In order to have a better understanding of your target customer and develop a successful marketing campaign there’s a tool called trigger. Using triggers one can softly call to a definite action. Let’s take a closer look at the most popular triggers that are successfully used by our clients. As an example, consider an online shop.…

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On-premise or SaaS?

As you may already know ALTKRAFT Marketing Platform provides both On-Premise and SaaS solutions. That is the reason why we’re going to touch on this interesting theme. We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.…

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