Independent communications channels

ALTKRAFT Marketing Platform makes it possible to start trigger workflows by sending information through any communication channel. We aren’t too much concerned with the client’s email address as the main identificator and channel of communication.…

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People-Based Marketing

People-Based Marketing is a «Holy Grail» of marketers. What differs it from other technologies that have been used before today? Let’s take a closer look!…

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A list of web pages with FBL registration forms in ISP

In the previous article we wrote about technologies that help your emails to archive “Inbox” folder and protect them from cheaters. One of such technologies is a FeedBack Loop – a technology that works closely with mail servers and postmasters.…

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Anti-spam system (PTR, DKIM, SPF, FBL, DMARC)

There are different ways to fight against spam and cheaters. Before you receive an email, Email Service Providers check the reputation of a sender and analyse information in that email. To identify you as a sender correctly Email Service Providers use the following technologies and mechanics:…

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MTA by ALTKRAFT - self-engineered products for email sending control

AKMTA (ALTKRAFT Mail Transfer Agent) is a flexibly adjusted learning mail server developed for ALTKRAFT platform. Unlike standard MTA, AKMTA is based on formed ISP knowledge database and makes it possible to set sendings very scrupulously, so that they are recognized as manual sendings by the mail server.…

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Inbox or junk folder: cause and effect

To go «inbox» is the main aim of sending emails to a customer. Even if you protect yourself from all email spam filters, your email chains can still end up in a junk folder. 50% of your success depends on your answer to the following questions: «What IPs shall be used?», «How to warm up IPs?», «What shall be done before sending emails?»…

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Dynamic content. Personalize your emails.

Attention and care are very simple but at the same time very important components of any advertising campaign.A personalized email is the key to the long term friendly relations with your customers. Every day personalization increases its opportunities. Messages become more personalized and more useful for customers and that in its turn increases their life cycle activities.…

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