Smart Online marketing in Banks

Banking has always been a highly competitive market - making advertising costs never less. How to preserve your budgets and get great results from online marketing at the same time? Just follow this article to get insights!…

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Meet the new Altkraft user interface!

The beginning of the year caught our team preparing a massive update for Altkraft Marketing Platform. And now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment!…

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Push-notifications

Marketers still argue whether Push Notifications are good or evil. That is why speaking about them we most frequently use the phrase “Do not do harm”. The risk of inappropriate (careless) usage of Push Notifications might be explained by their being the cheapest way to deliver information to the end-user. Let's try to understand...…

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Independent communications channels

ALTKRAFT Marketing Platform makes it possible to start trigger workflows by sending information through any communication channel. We aren’t too much concerned with the client’s email address as the main identificator and channel of communication.…

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