Meet the new Altkraft user interface!

The beginning of the year caught our team preparing a massive update for Altkraft Marketing Platform. And now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment!…

Read More

Push-notifications

Marketers still argue whether Push Notifications are good or evil. That is why speaking about them we most frequently use the phrase “Do not do harm”. The risk of inappropriate (careless) usage of Push Notifications might be explained by their being the cheapest way to deliver information to the end-user. Let's try to understand...…

Read More

Independent communications channels

ALTKRAFT Marketing Platform makes it possible to start trigger workflows by sending information through any communication channel. We aren’t too much concerned with the client’s email address as the main identificator and channel of communication.…

Read More

People-Based Marketing

People-Based Marketing is a «Holy Grail» of marketers. What differs it from other technologies that have been used before today? Let’s take a closer look!…

Read More

A list of web pages with FBL registration forms in ISP

In the previous article we wrote about technologies that help your emails to archive “Inbox” folder and protect them from cheaters. One of such technologies is a FeedBack Loop – a technology that works closely with mail servers and postmasters.…

Read More

Anti-spam system (PTR, DKIM, SPF, FBL, DMARC)

There are different ways to fight against spam and cheaters. Before you receive an email, Email Service Providers check the reputation of a sender and analyse information in that email. To identify you as a sender correctly Email Service Providers use the following technologies and mechanics:…

Read More